Jaguar Land Rover is developing transformable seats that look like they walk.

Jaguar Land Rover announced last Friday that it has developed an experimental seat that simulates walking to improve health.

The concept seems odd, but it is a simple matter of stimulation. A series of actuators in the seat form constant micro-adjustments to simulate walking, known as pelvic vibration.

JLR says the technology can help reduce the health risks of prolonged sitting in an increasingly sedentary society; according to JRL, more than 1.4 billion people worldwide lead sedentary lives, which results in shortened leg, buttock, and gluteal muscles leading to lower back pain.

According to JLR, its "transformable" seats have been tested by its body and interior research department. The actuation of the cushion can be adjusted to suit the driver and passengers. If it feels like you are walking instead of sitting, it could be good for your overall health after sitting in a car seat for a long time.

Current Jaguar Land Rover vehicles feature ergonomic seat designs with multiple electric adjustments. Massage and climate control functions are also available.

JLR states that mofable seats are part of an overall process to improve customer well-being. Other projects are looking at ways to reduce motion sickness and the use of ultraviolet light to stem the spread of colds and flu.

The company has not said whether the morphable seats will be used in any of its vehicles. If adopted, JLR will have your back.